News.

What we announced, and when.

Every announcement is published here first. Trade press and wires come second, if at all.

15 September 2026

The AI Adoption Agency is now the GEO folk.

We do one thing: generative engine optimisation for recruitment firms - getting a firm named and recommended when clients and candidates ask ChatGPT, Copilot, Claude or Google’s AI who to speak to. The name changed on 15 September 2026; the company, Roocruitment Ltd (SC878560), the founder and the work did not. theaiadoptionagency.com now points here.

30 August 2026

First published research: do AI recommendations convert to recruitment clients?

Our own data from five UK recruitment firms, the holes in it, and where to start. Read it.