Your next clients and candidates are starting to turn to AI.
Is your firm showing up?
This is GEO. The commercial opportunity to convert AI users, into clients and candidates.
when opportunities come through AI recommendations
The results.
Higher-quality meetings. Better client relationships. More opportunities.
GEO for recruitment firms.
It sits at the intersection of advancing technology and changing customer behaviour.
Our job is keeping you ahead of your customers’ behaviour.
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Commercial acumen
Knowing which questions matter commercially, and what answering them is worth to a desk.
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Customer understanding
How clients and candidates now discover, compare and choose recruitment firms.
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Technology capability
What the platforms retrieve, and why they bring one firm into the conversation over another.
Common questions.
What do you do?
We get recruitment firms recommended by AI. When a client or a candidate asks ChatGPT, Copilot or Claude who to speak to, the aim is that your firm is in the answer.
That work is known as GEO. The commercial opportunity is turning visibility into a meeting with a client or candidate who already has intent.
Who do you work with?
Recruitment and search firms. That is the one sector.
The firms this suits best are the ones going narrow. Real success comes from doubling down on what you already do well, and becoming AI’s go-to firm for that role, industry and location. If you want to go wide, this may leave you chasing but never quite catching results.
Who runs it?
Darren Boyle. Ten years in recruitment, latterly a Director at Robert Half, and based in Scotland.
Why does this need a recruiter rather than a marketing agency?
GEO is different from SEO. Google gives you the searches that are popular. AI does not, which means you need the commercial acumen to know where to hit.
Knowing which questions actually signal a hire is a commercial judgement before it is a marketing one.
What can you guarantee?
If we can see the opportunity, and the space is there, then we can guarantee putting your business there and generating opportunities for your consultants to win relationships.
Whether your consultants win them or not is on you.
How does it start?
With a GEO Opportunity Review. We show you the questions that signal a recruitment need in your market, which firms AI currently recommends when those questions are asked, and where there may be open ground for you.
You have to give before you get. If the opportunity is not there, or it does not match your ambitions, we will tell you before we take the work on.